Paddy Power’s Gift to the World Cup Wags

I’m beginning to think that Paddy Power has one of the most switched on marketing departments in the online gambling caper, never missing an opportunity to generate some market buzz with a clever idea.

A bidding war with Golden Palace Casino over the tree stump of Rathkeale,  sponsorship of the media darling of the Winter Olympics – Kwame (Snow leopard) Nkrumah-Acheampong, a sponsorship offer to Tiger Woods which generated enormous publicity and now this little beauty….

A Paddy Power branded World Cup dildo, to be sent to each and every Wag so they can keep themselves entertained while their men are over in South Africa doing battle for King and Country.

This latest stunt comes on the back of English team manager Fabio Capello’s decision to ban the Wags from attending the World Cup.  But they were also thinking of the wider female population – soon to become football widows for a few weeks this year, and have a few extra which will be “available to the public on a first come first served basis,” according to a company press release.

Paddy Power’s head of new product development, Sharon McHugh, said “There are certain to be tens of thousands of World Cup widows this summer and we believe that with a helping hand from Paddy they too will enjoy the buzz of the World Cup.”