Paddy Power keen on United States
At the Paddy Power AGM last week CEO Patrick Kennedy assured shareholders that his company was not about to be left in the dust in the race to establish a first mover advantage in a regulated US market.
Much has been written in the media about rival 888 positioning themselves for a return to US business, already having partnered with Caesars and Trump. Bwin.Party have also made no secret of the fact that should the US market open up, they want to be standing front and center in the queue for licenses and they’ve also been working hard to establish key American B2B relationships.
According to Kennedy, Paddy’s are just as keen to get into the American market and are in talks with a number or potential US partners. Unlike Bwin.Party and 888, Paddy’s don’t have their own online poker/casino platform to offer any potential US partners . What they do have according to Kennedy, is a “deep e-commerce expertise that other global companies don’t have”. He said, “We know how to run, better than anyone, I would argue, an e-commerce business. So there are different parts to the value chain.”
What they also have is a unique way of marketing their online business which was discussed in the post ‘Paddy Power, always courting controversy‘.
Whether this will be helpful to their chances of getting a US license…not sure. Can’t see the ‘Resurrection Reload’ or Imogen Thomas ‘Blow Me’ campaigns being well received by US regulators somehow.
Related pages at Livedealer.org:
Leave a Reply
Want to join the discussion?Feel free to contribute!