Dragons, Tigers and Emeralds in the United Kingdom

On first appearances 138Sungame.com ticks just about every box to suggest it’s an Asian live casino:

• number 8 in the URL…check;
• live chat representative is an attractive young lady wearing a headset…check;
• RNG casino games take a backseat to live dealers…check;
• plenty of imagery of very seductive looking live dealers…check;
• multiple live casino options (Emerald Room or Gold Room)…check;
• website and games provided in Chinese language…check.

The website background is a deep red complete with Chinese red and blue dragons.

OK, so where’s the First Cagayan logo?  You won’t find it because 138 Sungame is licensed in the British Isles (Isle of Man Gambling Supervision Commission – Xela Limited).

Dig a little further and you’ll find that they don’t even accept players from China or indeed most other major countries in East and South East Asia!

Clause 6.2 (p) of their general terms and conditions reads as follows:

“you will not use the Website if you are based in the jurisdictions of France, Italy, Switzerland, Turkey, The Netherlands, Hong Kong, Philippines, Antarctica, China, Taiwan, Singapore, Canada, Belgium, Cayman Islands, Denmark, Guadeloupe, Vatican City, Iran, Iraq, Israel, Japan, Martinique, Republic of Korea, Democratic People’s Republic of Korea, Poland, Russia, Saudi Arabia, Cyprus, India, or the United States of America and all its territories and possessions, being the U.S. Virgin Islands, U.S. Minor Outlying Islands, Guam, Puerto Rico, Mexico, Commonwealth of Northern Marianas Islands and American Samoa. We will undertake checks and have third parties undertake checks on our behalf to identify Players from these jurisdictions accessing the Website;”

Under-serviced Asian expat players

Fact is, 138Sungame was set up primarily to service Chinese players now living in the UK (primarily) and Europe. If you think that’s a niche market, then consider that the population of Chinese people living outside China is estimated to be at least 100,000,000 – a number that far exceeds the entire populations of the UK, Germany, Italy, Spain or France.

138 Sungame UK campaign advertisement

So it’s not such a niche market. It’s also a very under serviced market according to Bodog’s Robert Gustafsson who is planning on pushing their Asian based live dealer games through Bodog’s UK site some time soon.

You guys in the UK might start to see a whole lot more dragons, tigers and emeralds in your (online) neighbourhood in the future.