NetplayTV and ITV renew Jackpot247 broadcast deal

itv

Highlights:

NetplayTV owned Jackpot247  will continue to be broadcast in the wee hours of the morning on UK Television network ITV.

Netplay and ITV have extended the current broadcast broadcast arrangement through until 2019.

PRESS RELEASE – NetPlay TV PLC (AIM: NPT), the interactive gaming company, is pleased to announce that the Company has renewed its commercial airtime agreement with ITV for a further three years.

The agreement will see NetPlay extend its partnership with ITV until 2019, and demonstrates NetPlay’s commitment to working with terrestrial broadcast channels to drive high levels of customer engagement and acquisition.

NetPlay TV’s Jackpot247 has aired late night on ITV in Commercial Teleshopping airtime since 2010, and is broadcast seven days a week.

Bjarke Larsen, CEO of NetPlay TV, said:

“I am delighted to announce the continuation of what will now be nearly a decade long partnership with ITV. We look forward to working with them over the coming years, and continuing the TV focussed business model.

TV continues to be NetPlay’s USP and at the core of our strategy. The combination of engagement through TV with the development of our mobile platforms is driving customer acquisition and retention. By continuous evolution of the production, style and format of our shows we ensure that NetPlay remains at the forefront of interactive gaming.”

William van Rest, Director of Commerce & Ventures at ITV, said:

“We are pleased to continue working with NetPlay TV and Jackpot247. This new deal sees the commercial partnership which started in 2010 extend through to 2019 and we look forward to seeing new innovations coming through.”

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