Content deal for Betgames.tv and Altenar

Live games provider Betgames.tv yesterday signed a content licensing deal with Malta based iGaming solutions provider Altenar.

Under the deal Altenar will now be able to offer its clients Betgame’s full range of live streamed games including lottery products Lucky5, Lucky6 and Lucky7 and table games Bet on Poker, Bet on Baccarat, War of Bets.

As is the norm, both parties to the deal were very chuffed and felt the need to express this in news releases.

Per Betgame.tv’s head of sales Christian Maglia:

”We are very pleased to have sealed this partnership with Altenar. I’m confident that their players will be amazed by the uniqueness and quality of our games, charming presenters and content.”

Soner Gurelli, COO at Altenar has this to say:

“The collaboration will have a positive impact on both companies and facilitate further growth as we both continue reaching our goals; I am very much looking forward to working closely with them” 

Who are Altenar?

Altenar call themselves providers of, “a fully-managed sports betting solution, integrated seamlessly into your Client Management Platform and portal“. In addition to a sports betting product, they include a range of 3rd party casino products (including games from Microgaming, NetEnt, Evolution Gaming, and now Betgames) and bundle it all together complete with payment processing and licensing services.

They offer a similar gaming content aggregation service to EveryMatrix who have been around a bit longer. EveryMatrix also offer clients a considerably larger list of live games to choose from including tables from providers: NetEnt, Lucky Streak, Microgaming, Ezugi, Evolution Gaming, Asia Gaming, Authentic Gaming, Visionary iGaming, Vivo Gaming, Xpro Gaming, and as it turns out Betgames.tv.

Any one remember the days when there were only 2 or 3 live games providers? Wasn’t that long ago. Not sure a casino product aggregator like Altenar or EveryMatrix would found much demand for their services back then.