Cheeky marketing

[LD]

Paddy Power are masters at it. Look who they've signed up as promo-girl for their Champion's League Final bet lines...

103 104

Imogen Thomas
And of course there are plenty of lines being offered related to Ryan Giggs

[Castle Casino]

Have to agree with you here LD, this image has re-distributed everywhere over the web!

Must have been a clever trick for Paddy Power to pull on Imogen to get her to do this shoot, considering she said herself she did none of this for the fame! :)

[LD]

Maybe you could teach her to deal blackjack and get her in as a special guest dealer at Castle?

[Castle Casino]

That would certainly win us your dealer of the week competition! :)

[LD]

This campaign turned out to be a massive success apparently...


Paddy boss Patrick Kennedy yesterday said Imogen's campaign pulled in business from everywhere. Half-year profits leapt 15 per cent to £50.1million...."We have fallen in love with Imogen

http://www.thesun.co.uk/sol/homepage/news/money/3784655/Imogens-pulling-power-pays-off.html