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Thread: RAY LiveKasino - Playtech

  1. #1

    RAY LiveKasino - Playtech

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    RAY (Raha-Automaattiyhdistys) has launched its Playtech powered live casino for Finish players.

    The live casino is located in a purpose-built studio within its Espo headquarters (close to Helsinki).


    The studio features Roulette, Blackjack and Unlimited Blackjack tables, & are currently open 6pm-1am (Finland time)

    Click image for larger version. 

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  2. #2
    Apparently Playtech worked with RAY to create an environment to suit the taste of its players with modern contemporary interior design ... compared with the traditional old dreary paintings and vases look.


    This also included the way dealers look and behave.

    The dealers are called 'presenters' rather than dealers/croupiers and are dressed in more casual clothing.

    Click image for larger version. 

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ID:	2680 ... some of RAY's presenters

  3. #3
    ... are dressed in more casual clothing

    Hopefully that also means there will be less pressure from the studio bosses for lots of BRIGHT RED lipstick.

    The 'Joker Look' is not good on some pale faced Euro Playtech dealers.


    Click image for larger version. 

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ID:	2686 ... Fuii - nē, paldies Playtech

  4. #4
    RAY LiveKasino roulette table:

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ID:	2787 ... 'presenter' Zena

  5. #5
    Administrator LD's Avatar
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    The dealers are called 'presenters' rather than dealers/croupiers
    This is the Supercasino/Jackpot247/Smart Live Casino approach. My guess is the strategy here is to give the game more mass market appeal by making it seem more like a 'game show'. Harmless lottery-type fun rather than hard core casino gambling.

    Looking at the screen grabs from Ray though...presents more like Playtech's regular roulette tables

    ps...finally got around to adding Finland as a live dealer studio location at
    https://www.livedealer.org/studio-locations/
    'coz good old fashioned real random beats simulated random any day

  6. #6
    Well Supercasino/Jackpot247 are very different ... the presenters are so casual and relaxed, they are free to wander around the studio, pickup objects etc.

    They talk about their favourite numbers, place chips on the table .... strictly forbidden at Playtech.

    They receive email messages from players and read them out ... so there's no direct/immediate chat with players.

    whereas:

    The Ray presenters are stationary behind the table & have the direct chat feature to players ... the same as other Playtech tables, as you said LD. But less 'stiff'' with a more relaxed manner more akin to Evolution.

  7. #7
    Ray and Playtech recently announced they had signed a 20-year online contract extension.

    The agreement includes multi-channel gaming software, content and support across online, mobile and retail eg. casino & poker games, localised RAY-branded exclusive games, and the dedicated live casino studio.


    The deal is the longest in Playtech history.

  8. #8
    Administrator LD's Avatar
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    20-year online contract extension
    PR stunt surely. Ray and/or Playtech probably won't exist in their current form in 20 years. As for what the Internet will be like....or live gaming??

    I'll be putting on my virtual reality gaming helmet and walking into Ray Kasino to play. Player sitting next to me won't believe me when I tell them Ray and Playtech partnered up 20 years ago
    'coz good old fashioned real random beats simulated random any day

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