Entertasia Looking to Capture Western Markets
28 January 2010, Staff writer
Not
content with capturing the Asian markets, Entertasia are now looking to conquer
the Western gaming world with a recently announced partnership with casino
software developer CTXM.
CTXM are a Riga, Latvia based online casino and general games developer who
count Sportingbet, Ladbrokes, 888.com, Paddy Power and Microsoft among its
client base. Under the recently announced arrangement, CTXM will
build 'Western' look and feel interface skins to wrap around the
Entertasia live game video feeds. The new look games will then be offered
to existing and new Entertasia licensee casinos providing scope for an expanded
target market.
It was not made clear in the recent joint press release whether the video feed
provided will also be 'Westernised' or whether changes will be limited to the
video's surrounding interface graphic. In addition to their Asian games
like Sicbo and Asian Roulette, the current game line-up includes European
favorites Roulette and Baccarat.
From Entertasia's CEO Jason Chan:
"We are delighted to announce that we are working together with a gaming expert
like CTXM. We have proven our success in Asia by giving player a better live
gaming experience. I have always understood the challenge in the west, and we
are committed to provide our western interface in the correct customized manner
in order to meet this market's needs."
From CTXM CEO Udy Yosha:
"We are very proud to strengthen our positions in Asian market cooperating with
such a strong partner as Entertasia is. This autumn, we established our presence
in Far East launching almost 20 sites there. We believe that partnership with
Entertasia will strengthen our positions there, as well as in our existing
markets, were we will be proud to provide integration to Entertasia's live
gaming solutions to our existing and new partners."
About Entertasia:
Entertasia was founded in 2005 as gaming software developer catering
primarily to Asian markets and specializing in live video streamed games.
They are based in Macau.
 Entertasia powered live casinos listed on this site:
Bodog88
Entertasia
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