Betsson official betting partner Arsenal FC
21 August 2011, Staff writer
Highlights: Betsson are now the official betting partner of EPL side Arsenal FC.
Under a 3 year deal, Betsson will provide betting services for Gunners fans via
the co-branded site Gunners Gaming and in-stadia.
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(PRESS RELEASE) -- Betsson (STO:BETSB)
Business Solutions has signed a three year B2B contract with one of the most
prestigious Football clubs in the world, Arsenal Football Club (“the Gunners”).
Betsson becomes the Club’s Official Betting Partner, providing betting services
both online under www.gunnersgaming.com and in-stadia for Arsenal fans through a
newly created brand, GunnersGaming by Betsson. Arsenal has a global fanbase and
boasts the highest paid membership in world football with just under 200,000
members last season alone.
Betsson will provide and operate a complete gaming solution including Casino,
Poker, Sportsbook and Other games. With a clear Arsenal branded solution and
exclusive Arsenal specific prizes Betsson will deliver a unique offering. The
solution will be launched immediately.
“We are delighted to be welcoming Betsson on board as an Official Partner of the
Club, an experienced and trusted brand who will be delivering this innovative
new venture. Through designing a range of gaming products specifically for
Arsenal fans, we intend to offer our supporters a valuable and unique experience
that we hope will have no rival to our supporters” says Vinai Venkatesham,
Arsenal’s Head of Global Partnerships
“Signing these kinds of B2B deals with a football club like Arsenal shows what a
technically attractive partner Betsson is today. This is also a good opportunity
for Betsson to gain a part of the regulated UK market.” says Magnus Silfverberg
CEO and President.
Betsson AB’s Core Business consists of investing and administering shareholding
in companies, which through partners or by themselves, offers games to the end
users via the internet. Betsson AB owns Betsson Malta which operates games
through partnerships and the websites www.betsson.com, www.betsafe.com,
www.casinoeuro.com and www.cherrycasino.com. Betsson Malta offers Poker, Casino,
Sports betting, Scratch Cards, Bingo and Games. The customers mainly orginate
from the Scandinavian countries and other parts of Europe. Betsson AB is listed
on NASDAQ OMX Nordic Mid Cap List, (BETS).
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