NetplayTV partners with travel site Vegas.com
3 May 2011, Staff writer
Highlights: NetplayTV and Vegas.com have entered into a cross promotional
partnership. Vegas.com, a travel website dedicated to accommodation and
activities in Las Vegas will promote NetplayTV's live (for TV) casino
Supercasino to UK geo-targeted visitors. While players at Supercasino will
be informed of various deals on offer at the Vegas.com website while playing
Supercasino's live games.
************************** Las Vegas, N.V. -- (PRESS RELEASE) -- VEGAS.com,
the world's number one city travel website, has formed a partnership with the
United Kingdom's largest interactive TV gaming company, NetplayTV Group. The
agreement allows VEGAS.com to play an active role in UK online gaming in one of
Las Vegas' most valuable international tourism markets.
"As the United Kingdom continues to grow as one of our city's largest inbound
destinations for international travelers, we found it perfect timing to extend
our outreach and attract new customers to our site," said Jim Gibson, president
of VEGAS.com. "This is a step toward a broader online gaming strategy, while at
the same time, we're providing exposure about Las Vegas to a key market. The
partnership will provide valuable insights into online gaming metrics in a
completely legal jurisdiction, and it will provide us a definite advantage as
the discussion on regulation in the United States continues to develop."
VEGAS.com will geo-target content, navigational elements and ads on their site
specifically aimed at UK traffic. Placements are scheduled to launch in
mid-April and will direct users to visit SuperCasino.com for online gaming.
Frequent users of the Supercasino.com site will be provided special offers for
Las Vegas travel.
UK residents will also learn the most up-to-date information about Las Vegas
through NetplayTV's nationally broadcast Live Roulette television program. The
show airs throughout the UK, 7 nights a week on Channel 5, and features live
roulette games where customers can place real-time bets through the
SuperCasino.com website. NetplayTV will integrate Las Vegas content, provided by
VEGAS.com, into their programming. Content will include The Vegas Minute, a
weekly segment featuring what's happening in Las Vegas, along with other video
content. VEGAS.com will also provide trips and travel products for NetplayTV to
use as viewer prizes.
"At Supercasino.com we aim to provide the best live casino experience for
players via the TV, internet and mobile. We are pleased to be working with the
team at VEGAS.com to extend this experience to their UK customers whilst also
utilizing the extensive inventory of live content and trips that they have to
offer," said Charles Butler, CEO, NetplayTV plc.
VEGAS.com is a full service travel site that helps tourists book a vacation to
Las Vegas, combining the concept of a travel guide and online booking agent. The
partnership will provide UK travelers with access to the VEGAS.com platform,
which houses more than 400 staff members, including 24/7 customer service, and
award-winning marketing and technical teams.
About Vegas.com
VEGAS.com is the largest city destination travel website in the world with
extensive, constantly updated information and a full range of travel products
including Las Vegas hotel rooms, Las Vegas Air & Hotel Packages, Las Vegas show
tickets, tours and golf. A state-of-the-art contact center provides customer
support, expert information and sales 24 hours a day, seven days a week, 365
days a year to complement the information on www.VEGAS.com. VEGAS.com, through
its Casino Travel & Tours unit, operates retail and concierge desks at more than
50 locations including the Palms, Paris, Harrah's, Bally's, Excalibur, New
York-New York, Luxor and more. The company also offers a variety of excursions
including city tours, the Hoover Dam and the Grand Canyon. VEGAS.com is a member
of the Greenspun Family of Companies, privately owned and operating in Southern
Nevada for more than 60 years.
About NetPlayTV plc
NetPlayTV plc is listed on the AIM market of the London Stock Exchange (NPT).
NetPlayTV operates a number of interactive gaming services under an Alderney
gaming license, including SuperCasino.com,
ChallengeJackpot.com and Bingos.co.uk. These services can also be viewed 24
hours a day live on Sky Channel 866, every evening on FIVE, and 6 nights a week
on ITV1.
The Company is focused on the delivery of a converged interactive gaming
experience allowing its customers to interact with its games on a variety of
platforms, TV, Internet and mobile from a common integrated wallet.
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