888 launches dedicated live casino
6 September 2012, Staff writer
Highlights: 888 live casino now has a dedicated live casino room available
exclusively to members of 888. The room is operated by Evolution Gaming and
contained within their Riga, Latvia live site but featuring full 888 branding,
including tables, flooring, walls and dealer uniforms.
The room contains a roulette table and 5 blackjack tables, one of which is a
high limit VIP table. 888 customers can now choose to play the on tables within
dedicated room, or those on the general Evolution Gaming floor.
(PRESS RELEASE) -- 6 September 2012, Evolution Gaming, the world leader in
video-streamed Live Dealer gaming, has launched a new, fully dedicated Live
Casino environment for 888.com.
The new area, constructed at Evolution’s state-of-the-art production studios in
Riga, is fully dedicated in that it features both dedicated 888 branding and a
dedicated 888 dealer team.
Created as a ‘physical’ room, the area has been built to 888’s precise
specifications, complete with branded wall panelling, carpet and lighting. A
dedicated team of around 50 male and female dealers – all attired in 888-branded
uniforms and 100% devoted to 888 operations – will serve the tables and interact
with customers.
A total of six tables will be available initially, made up of one Live Roulette
table and five Live Blackjack tables, one of which is VIP-branded for high
rollers.
Erez Sadan, Head of Casino at 888.com, said: “We were one of the first
operators to explore the potential of an Evolution dedicated table and we have
seen first-hand the ROI this approach can deliver. Opting for a fully dedicated
room was the natural next step for us. This gives us full control over branding
and the opportunity to maximise player time and loyalty through regular
promotions and by building even stronger relationships between our dealers and
our customers.”
Sebastian Johannisson, Head of Account Management at Evolution, added: “This
underlines 888’s commitment to building the strongest possible brand recognition
and service delivery in the Live Casino sector. We are delighted to be able to
offer them the platform and the dedicated studio facilities and dealer team they
need to help them achieve this aim.”
This latest development follows an extension, in July this year, to an agreement
for Evolution to provide Live Casino games and services to 888 worldwide.
Images of 888's private live room
About Evolution Gaming
Evolution Gaming are a specialist
live gaming platform developer, streaming games from their Riga, Latvian based
dealer studio. Since their launch in late 2006, they have managed to sign an
impressive list of licensees to their product, including online gambling
powerhouses William Hill, Paddy Power, Ladbrokes, Victor Chandler, Sportingbet,
888, and PartyGaming.
Their live dealer product is licensed and regulated by both the Latvian Gambling
Authority and Alderney Gambling Control Commission..
About 888 Casino
888 Casino are one of the Internet's older casino
properties, first taking bets in 1997. The casino holds a license to accept bets
online from Gibraltar
Regulatory Authority and
Italy's AAMS and includes live dealer games powered by Evolution Gaming.
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