Ladrokes gets dedicated Evolution Gaming live room
24 October 2012, Staff writer
Highlights: Ladbrokes have become the latest (4th) Evolution Gaming licensee to
provide their customers with Evolution's dedicated live casino room experience.
The room will initially contain 3 live blackjack tables, all bearing Ladbrokes
new branding.
(PRESS RELEASE) -- 24 October 2012, Evolution Gaming, the world leader in
video-streamed Live Dealer gaming, has launched a new dedicated Live Casino area
for Ladbrokes that reflects the company’s distinctive new branding.
This dedicated, fully branded Ladbrokes Live Casino area consists initially of
three Live Blackjack tables. The tables, finished with Ladbrokes branded red
cloth, are sited in front of a bespoke 3D rendered backdrop featuring the
Ladbrokes ‘L’ logo.
The area is available exclusively to Ladbrokes’ customers via Ladbrokes.com,
with two tables operating 24/7 and the third open 12 hours every day.
Richard Poole, Head of Casino & Games at Ladbrokes eGaming, said: “The
dedicated area that the Evolution team has created for us at their studios is a
really strong and effective way to present our new brand identity online.
Consistent branding across our retail estate and online services is key for us.
We want to offer a complete brand experience for customers and create maximum
loyalty across all channels. Fully branded dedicated environments online are
central to that strategy.”
Sebastian Johannisson, Evolution Head of Account Management, added:
“Ladbrokes is a name synonymous with betting and gaming, and we are delighted
that Ladbrokes is extending its online presence with a fully branded Live Casino
that will be instantly recognisable to their customers. We are confident that
dedicated tables and environments add real value for our licensees. That’s why
we’ve seen such a phenomenal take-up of these branded areas by Evolution
licensees in 2012, which has far outstripped the number of dedicated tables and
environments we introduced in 2011.”
About Evolution Gaming
Evolution Gaming are a specialist
live gaming platform developer, streaming games from their Riga, Latvian based
dealer studio. Since their launch in late 2006, they have managed to sign an
impressive list of licensees to their product, including online gambling
powerhouses William Hill, Paddy Power, Ladbrokes, Victor Chandler, Sportingbet,
888, and PartyGaming.
Their live dealer product is licensed and regulated by both the Latvian Gambling
Authority and Alderney Gambling Control Commission..
About Ladbrokes
Ladbrokes are one
of the largest and best known betting companies in Britain. They are listed on
the London Stock Exchange, have over 2,700 terrestrial betting shops and over
800,000 active customers (including online) worldwide. They license their live
casino games from both Evolution Gaming, and CWC Gaming ('Classic Live Games')
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