NetplayTV renews ITV Broadcast Deal
18 March 2013
Highlights: NetPlay TV, operators of Super Casino and Jackpot 247, have
extended their broadcast deal with UK television network ITV. Under the
agreement, ITV will broadcast Jackpot247 roulette games for a further 3 years,
until the end of 2016.
 Interactive
gaming firm NetPlay TV has renewed its relationship with British terrestrial
television broadcaster ITV after signing a new three-year agreement for its
Jackpot247.com roulette service.
London-based NetPlay TV revealed that the deal will see it increase the number
of Jackpot247.com live broadcasts on ITV from four to six nights a week Mondays
to Saturdays.
“I am delighted to announce our new three-year deal with ITV,” said Charles
Butler, Chief Executive Officer for NetPlay TV.
“We have been working with ITV since 2010 and this new agreement will
significantly increase our customer reach. It is testament to the success of the
format to date and will reinforce our proven strategy of using television to
target new customers. We look forward to working with ITV and further building
on the significant success that has been achieved to date.”
NetPlay TV stated that the extended relationship will also give it access to the
broadcaster’s online inventory and complements its approach of targeting new
customers via mobile, television and online.
“We are pleased to continue and extend our relationship with NetPlay TV and its
Jackpot247.com service,” said William Van Rest, Commerce and Ventures Director
for ITV.
“This new deal sees the partnership, which started in 2010, extend through to
2016.”
About NetPlay
NetPlay TV Plc. are
a UK AIM listed interactive TV gaming company with a portfolio of TV gaming
products including
Supercasino.com and
Jackpot247.com.
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