Evolution Gaming to Power Ladbrokes

8 December 2009, Staff writer

In a not entirely unexpected development, Ladbrokes and Evolution Gaming have just announced that they have signed  license agreement for use of Evolution's live casino platform.

The new deal was announced yesterday, and means that Ladbrokes' incumbent live gaming solution (provided by CWC Gaming) will be replaced in the near future although exactly when this will occur was not detailed.

Ladbrokes Online MD John O'Reilly said of the new deal: “Signing with Evolution means we are taking our offering to the next level. This improved live dealer service will enable us to continue to expand our online customer base, which currently stands at almost three quarters of a million active clients."

Ladbrokes were early adopters of video streamed casino games, using Costa Rican based CWC Gaming for a number of years now.  CWC Gaming claim to be first major provider of a live casino solution, and are also operators of pioneer casino, Casino Web Cam.  But in the last year or so, the industry has evolved considerably with regard to the quality of platform offerings available and a raft of large online gambling operators have signed up to these newer, more sophisticated platforms  - Evolution Gaming in particular. 

Evolution counts the likes of Unibet, Blue Square, Gala Coral, 888.com, Expekt, Victor Chandler and Party Gaming as adopters of their product.  This new license deal will allow Ladbrokes to keep pace with its competitors, while Evolution will need to consider expanding floor space in its Riga, Latvia dealer studio again!

When the new platform is live, Ladbrokes' players will be able to play live blackjack, roulette and baccarat.

To visit Ladbrokes online casino, click here.

Evolution Gaming powered live casinos listed on this site: 888 Live | Unibet | Blue Square | VC Live.

Evolution Gaming game reviews:  live blackjack | live roulette | live baccarat

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