NetplayTV courting more UK TV channels for live roulette

26 August 2009, Staff writer

Just last month Netplay TV Plc, owners and operators of Supercasino, announced a distribution deal with Scotland’s STV Group Plc. The deal will soon see Superasino's live roulette and blackjack games telecast to over a million subscribers throughout Scotland.

According to an interview with Netplay's CEO Martin Higginson, they are keen to sign up more television companies to distribution deals.  Particularly in the current environment where advertising revenues generally are down and TV companies are desperate for additional sources of revenue, and consequently more receptive to hosting Netplay's TV gaming products. 

“We see TV companies as very viable partners...there has been a decline in advertising and they’re desperately looking for new sources of revenue.”  says Higginson.  He went on to say that his company may announce more agreements in the next “weeks or months.”

In addition to the effects of the global economic crisis, broadcasters are fighting the inevitable migration of advertising dollars from television to other interactive media forms, driving a 17% drop in TV advertising revenues in the first half of calendar 2009, according to ITV Plc.  Revenues from television gambling on the other hand are on an upward trajectory.  Is a set of circumstances that paints a pretty good picture of opportunity for the likes of Netplay and competitors like Smart Gaming Group.

About NetPlay
NetPlay TV Plc. are a UK AIM listed interactive TV gaming company with a portfolio of gaming products including Supercasino.com, EuroTelemilions.com, Bingos.com and Challengejackpot.com.