Smart Live Casino Expands Broadcast Schedule

12 November 2009, Staff writer

Smart Live Casino announced today that they will be expanding their broadcast schedule for live blackjack, baccarat and roulette, effective immediately.

Like their competitor in the 'live for TV casino space' - Super Casino - Smart have since launch operated on a severely restricted broadcast time schedule, with some of their games only available for as little as 3 hours per evening on UK television and worldwide via the internet.

The new broadcast times see a significant increase in air time for both blackjack and roulette, while baccarat remains somewhat limited.  The new times are as follows:

Roulette starts at 13:00GMT and runs until 06:00GMT

Blackjack starts at 14:00GMT and runs until 06:00GMT

Baccarat starts at 20:00GMT and runs until 23:00GMT

According to the casino's release to affiliates, the expansion was a response to growing player demand and it seems they are not alone.  Earlier this week  Celtic Casino announced the move to 24/7 live gaming looking to tap a wider international audience round the clock.

Obviously a more user friendly schedule is necessary for international players not in the GMT time zone and will go some way to improving competitiveness in offshore markets.  To this end the casino has also announced the introduction of Greek and Spanish speaking dealers to cater to their growing European customer base. 

The casino also recently announced that their affiliate system was back on track after ironing out a number of bugs that made the program temporarily unworkable.

No doubt their next goal will be to try and grow their television distribution channels to keep pace with SuperCasino who pulled off a somewhat controversial coup by getting their games up on UK's free to air Channel Five.