Movember at Paddy Power
It was Spring (in Melbourne) 2003. November to be exact.
I went to a BBQ and to my surprise 3 mates were sporting real moustaches. Not just the ‘I haven’t shaved in a while’ kind. These were heavy duty, deliberately groomed, meticulously maintained bushy marvels.
Jock had grown a big handlebar…the kind you’d see on a bikie, or a patron of the blue oyster bar (or both). Dave had grown what he called ‘the pornstar’ – straight and bushy right under the lip. Mick had opted for ‘the dirty Sanchez’.
Turns out they had entered themselves in a competition, conceived over a few beers, that a friend of theirs was organizing. The comp was pretty simple – you started growing a moustache November 1, and at the end of the month whoever was sporting the best mo, as judged by a panel of experts, won a prize.
Movember they decided to call it.
About 30 blokes had entered and as it turned out Jock’s handlebar took out first prize which was a night for 2 at the Moe Best Western Motel. For those of you who haven’t heard of Moe (Victoria, Australia), which I suspect is all of you, think of it this way…If Australia was a bathroom Moe would be the toilet…un-flushed after someone with an upset stomach had just let loose.
Humble beginnings indeed.
Movember took off in Australia. It’s now run as a charity event to raise money for testicular cancer and each November, sorry, Movember – every 2nd bloke you see is growing some kind of moustache. But I didn’t know it had gone global, until I was alerted to Paddy Power’s Movember live casino reload bonus!
Movember is now an organization with offices around the world and raising (2009) over $40 million each year! The UK, Ireland, Canada, the US and a growing list of countries are jumping on board this good fun and very worthy event.
Not exactly sure how the Paddy’s promo ties into the charity, but what is clear is that any players at their live casino can get a free £/€25 reload (100% match) bonus any time between now and November 7.
Well done Paddy’s for spreading the Movember word!
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