BetFred site redesign highlights live dealers

BetFred have launched their new look site which was apparently almost a year in the making!

Most of the changes are under the hood with some pretty sophisticated technology that will tailor content and dynamically serve it up to individual players base on their betting history at Betfred. Eg, if you bet on football frequently then you'll be greeted by primarily football betting content; if you play live dealers, then you'll be served their live casino landing page and associated offers/news.

The live games are far more prominent than they used to be - and showcased quite nicely I think.

Here's a few screen grabs of the new look...

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Regular players will recognize a few familiar faces :p