Haven't come across a casino marketing campaign like this before.

A few of the messages on Betsafe's 'No Bullshit' page

THE ODDS ARE IN OUR FAVOUR
We’re the house and the house always wins.
We like it that way.
We make our living from being on the favourable side of the table
And more pearls of brutal honesty in their campaign video...



My personal fave...
Betting is actualy quite simple. When you lose, we win. When you win, well, in some ways we still win; because winners want to keep winning.