You know those little come back and play messages you get from casinos you haven't logged into for a while...

Where have you been? We miss you. We've credited your account with a free $5 to come back and play (expires in 7 days)
That type of thing. Doesn't really get me rushing to log back in. But it's much better than this....

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Can't they just put some of the $200 or so I probably dropped towards the massive admin costs of an inactive account

(from Party Casino by the way)