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Thread: William Hill to buy Mr Green

  1. #1
    Administrator LD's Avatar
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    William Hill to buy Mr Green

    Looks like Mr Green, and group brands (Redbet etc) are soon to become part of the William Hill group.

    On Wednesday it was announced that William Hill Plc had made an all cash offer to acquire Nasdaq Stockholm listed Mr Green & Co for 2.8bn Swedish krone (around 240m).

    Mr Green's board have now recommended shareholders accept the offer... bit of a no brainer given Hill's per share offer represented an almost 50% premium to Mr Green's trading price before the offer.

    William Hill's rationale for the purchase, as explained by CEO Philip Bowcock, was to strengthen the group's non-UK revenue base. The purchase is expected to lift boost the international share of group revenue from present 14%, to 21% and provide William Hill with a well established, and fast growing EU brand(s) with multiple EU licenses and a strong presence in a many EI countries...Nordics particularly.

    Mr Green was also described as a growth engine, a fair observation given revenue for their 2018 year is tracking 44% above 2017.

    This growth is reflected in developments in their live casino...one of the fastest growing out there in terms of both table numbers and game/platform variety.

    What's the bet we see the Blackjack Classic tables pop up at William Hill some time soon?
    'coz good old fashioned real random beats simulated random any day

  2. #2
    Administrator LD's Avatar
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    'coz good old fashioned real random beats simulated random any day

  3. #3
    Collectively these news items must raise questions (again) regarding William Hill's long term future with respect to the existing mix of live dealer tables from Playtech.



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    Not that I rate NetEnt live dealer games superior to the Playtech product....despite my many "issues" with Playtech's modus operandi especially from a historical sense and the Euro operation in particular.

    But you have to wonder were it not for the range of slots etc from Playtech if William Hill would still be with them in 2018 (following their divorce back in 2013), even before the NetEnt deal came to light.

  4. #4
    Looks like Mr Green, and group brands (Redbet etc) are soon to become part of the William Hill group
    William Hill has acquired the necessary remaining shares to buy Mr Green & Co (MRG).

    With the offer deal due to come into effect by 19 January 2019.

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