Evolution Gaming certified by Italy's AAMS
16 May 2011, Staff writer
Highlights: Evolution Gaming's live casino platform has been officially
certified by Italy's gaming authority, AAMS and will be able to be provided to
Italian players in line with the new gaming regulations as soon as July this
year. Evolution have already signed license agreements with a number of
operators approved by AAMS to offer online casino games in the Italian market
including 888 live casino.
'Localized' live casino games have already been developed, including Venezia
Roulette, which is conducted by fluent Italian speaking and fully
casino-qualified dealers.
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(PRESS RELEASE) -- Evolution Gaming, the pioneer of Live Dealer gaming, has
become the first Live Casino provider to be officially certified following the
rules set by Italy’s AAMS (Amministrazione Autonoma Monopoli di Stato). The
approval allows Evolution to stream real-time, interactive Live Casino games
such as Roulette, Blackjack and Baccarat, in TV quality, to the PC screens of
players in Europe’s biggest online gambling market (by revenue). The option of
dedicated tables allows operators full control over branding – tables, cards,
uniforms and more, with the added advantage of being able to cross-sell and run
promotions in real time from the tables– resulting in extra revenue for
operators.
Agreements between Evolution and several leading Italian gaming operators are
already signed and Italy’s first online Live Casinos are expected to open for
business in July. Amongst the gaming operators who will gain first-to-market
advantage in Italy are Microgame and 888.com.
Jens von Bahr, CEO of Evolution Gaming, commented: “The opening up and
re-regulating of the Italian gaming market is hugely exciting for operators and
their customers. This approval means players in Italy will soon have easy access
to our world-leading Live Casino gaming via their PCs through a standard
internet connection – with the ability to interact with the dealer and fellow
players in real time. This online experience is as close as it gets to a visit
to a real casino, and allows customers to take their seats at a live table when
and where they choose.”
“The Italian certification is testament, once again, to the quality and
integrity of our Live Casino product and further strengthens Evolution’s
world-leading position in the live online gaming market,” added von Bahr.
Evolution’s commitment to the burgeoning Italian gaming market is underlined by
the recent appointment of Gionata La Torre, as CEO Italy, and the development of
the company’s Venezia Roulette online environment.
Venezia Roulette has been specifically developed by Evolution as a top-class
‘localised’ Live Casino for Italy. For this unique, opulently styled online
Roulette room Evolution has headhunted the best and most experienced native
speaking Italian dealers from land-based casinos. In fact, interest in the
arrival of Live Casino in what La Torre describes as, “one of the most exciting
and fast-moving gaming markets in the world today,” has been so great that
Evolution is currently recruiting and training additional teams of Italian
dealers.
La Torre has extensive experience in European digital media, having worked with
British Telecom and Telecom Italia in senior roles in areas such as internet and
multimedia corporate strategy, e-business partnerships and consumer internet
services. He joins Evolution from Havas Media where, as Managing Director, he
was responsible for the company’s digital operations.
“I’m sure that Italian players will really welcome the arrival of our Live
Casino, with its live chat amongst dealer and players and exceptionally high
standard of customer service,” concluded La Torre.
For more information contact:
Helen Hedgeland, Head of Marketing
[email protected]
About Evolution Gaming
Evolution Gaming are a
specialist live gaming platform developer, streaming games from their Riga,
Latvian based dealer studio. Since their launch in late 2006, they have
managed to sign an impressive list of licensees to their product, including
online gambling powerhouses William Hill, Paddy Power, Ladbrokes, Victor
Chandler, Sportingbet, 888, and PartyGaming.
Their live dealer product is licensed and regulated by both the Latvian Gambling
Authority and Alderney Gambling Control Commission.
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