Bodog UK to add live dealers to target 'Missing Millions'
28 September 2012, Staff writer
Highlights: Bodog have signalled intentions to introduce their proprietary
live dealer product at their UK betting site, Bodog.co.uk. According to Bodog
Asia MD Robert Gustafsson, the Asian expat market (primarily Chinese) in the UK and
Europe is one that has been largely overlooked and under-serviced by other
operators. No indication is given as to when live dealer games will be available
at bodog.co.uk.
(PRESS RELEASE) -- 28 September 2012, Bodog Asia (Bodog88),
who recently acquired the reins of Bodog.co.uk, is planning to use the site to
target what Managing Director, Robert Gustafsson, refers to as the 'missing
millions' in the UK's ultra-competitive online gaming business.
He explains; "There are estimated to be at least 100,000,000 Chinese living
outside China and if you then include Thai, Malay and Vietnamese expats you have
more than just a niche market but one that has been ignored by other operators
despite being far and away the largest consumer group of casino games on the
planet."
Bodog.co.uk will offer its own unique live dealer Baccarat, which dwarfs
Blackjack and Roulette combined in Asian casinos, as well as more traditional
casino games and sports betting. Poker will not be included in the initial
launch of the new UK-facing website.
Gustafsson continues: "The UK has a rich and historic culture of diversity
and yet all online betting firms compete for the same consumer, driven by sports
wagers. The listed UK companies regularly cite 'more winning favourites than
usual' or a 'bad Royal Ascot' as a performance indictor because of the huge
dependency on sports betting whereas in Asia, online gaming, while offering
sports betting, is still 80% casino."
"Bodog.co.uk can offer a totally different product to a totally different
audience and while we will still offer sports betting the all-important casino
customer will be our main source of revenue."
About Bodog
The Bodog brand is one of the oldest in the online gambling industry launching
in the mid 1990's and now comprising a diverse range of Internet gambling
properties, including Bodog Europe, Bodog UK, and their Asian facing, First
Cagayan licensed site that inlcudes a proprietary live dealer casino -
Bodog(博狗)
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