Evolution Penetrates US Regulated Market with Shuffle Master Deal
Highlights: Evolution Gaming has struck a deal with terrestrial casino table
games supplier Shuffle Master. Under the deal, Evolution will get the rights to
add Shuffle Master table games to their live online casino offering. This in
turn positions Evolution Gaming to be a provider of live streams for regulated
US online casino games for both intra-resort and intrastate play.
(PRESS RELEASE) -- 9 June 2013, Evolution Gaming, the world leader in
video-streamed Live Dealer gaming, has announced it has signed a deal with SHFL
entertainment, Inc. that will see SHFL table games added to Evolution’s Live
Casino offering in regulated online gambling markets.
Under the agreement, Evolution receives the rights to offer many of SHFL’s
specialty table game titles in its online Live Casinos.
Two “market-leading” SHFL casino table games will be made available later this
year, with more to follow. PC and iPad versions will be launched simultaneously,
which, according to Evolution, where legislation permits, “will enable operators
to offer world-class online Live Casino as well as intra-resort services that
allow resort guests to continue to enjoy live table games away from the main
gaming floor – in their hotel rooms or when relaxing by the pool, for example.”
“We are delighted to have struck this agreement with SHFL, which positions us
perfectly to lead the exciting new online markets, including emerging regulated
markets like the US, with a customised solution that gives operators a true
competitive edge,” said Evolution Chief Executive Officer Jens von Bahr. “Our
already wide offering of Live Roulette, Blackjack, Baccarat and Casino Hold’em
games will soon be enriched with further key games that we are confident all
players love to play in their favourite land-based casinos.”
The Evolution CEO continued: “Live Casino is not an off-the-shelf commodity like
an RNG game. The winners in the Live Casino market will be those operators that
create a unique offering that is specific to their players and their brand, and
which engenders trust and loyalty. As we have shown in Europe, whether the
solution is streamed from our Riga studios or from a live studio in a land-based
casino, we offer licensees maximum flexibility, options and opportunity to
deliver the best and most trusted, engaging and interactive online experience
for players. It’s a personalised offering that meets every need, even for
discerning VIP players who have seen they can enjoy the same level of service
and experience online that they receive in a land-based casino.”
“We are thrilled to be working with Evolution,” added Lou Castle, Chief Strategy
Officer for SHFL. “Evolution is a proven leading supplier to top operators in
Europe for Live Casino, video-streamed live dealer services. Evolution's
offering of live games streamed to online patrons on or off property, creates a
compelling platform to offer SHFL's leading table games for emerging online
regulated markets like the US.”
About Evolution Gaming
Evolution Gaming is a specialist
live gaming platform developer, streaming games from their Riga, Latvian based
dealer studio. Since their launch in late 2006, they have managed to sign an
impressive list of licensees to their product, including online gambling
powerhouses William Hill, Paddy Power, Ladbrokes, Victor Chandler, Sportingbet,
888, and PartyGaming.
Their live dealer product is licensed and regulated by both the Latvian Gambling
Authority and Alderney Gambling Control Commission.
About SHFL Inc.
SHFL entertainment, Inc (formerly Shuffle Master Inc) is a developer,
manufacturer and supplier of utility products (automatic card shufflers
and roulette chip sorters), proprietary table games, slot machines, and other
casino products to casinos around the world. The Company is included in the S&P
Smallcap 600 Index.
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