Paddy Power are masters at it. Look who they've signed up as promo-girl for their Champion's League Final bet lines...

Click image for larger version.  Name: ImogenThomasPaddyPower-197aLR.jpg  Views: 1011  Size: 63.8 KB  ID: 103 Click image for larger version.  Name: ImogenThomasPaddyPower-006aLR.jpg  Views: 642  Size: 39.3 KB  ID: 104

Imogen Thomas
And of course there are plenty of lines being offered related to Ryan Giggs