VIP player loyalty rewards programs and bonuses

The below casinos run active VIP loyalty programs and some of the details they publish on their programs are summarised below.

Qualification criteria for the programs are invariably turnover related, but highly casino discretionary.  Specifics on exactly how you qualify and exactly what qualification earns you are rarely published.

888 Casino VIP

888 reviewVisit

888 has 9 VIP loyalty managers looking after their high value players and a very busy rewards program

William Hill’s VIP Club

William Hill Casino reviewVisit

William Hill’s VIP Club benefits include:
• Special promotions • Higher limits • Private tournaments • Flight tickets • VIP sports events • Gifts

bet365 Diamond Status

BetVictor’s Loyalty Bonuses

Betvictor review | Visit


“The weekly loyalty based payments are calculated by taking a number of factors into consideration… In no particular order of importance, these factors include:

• Frequency of play • Types of games played • Wagering • Profit / Loss”

Genting Black VIP Program

Genting review | visit

Genting VIP players

These guys also own/operate legendary high roller venues like Crockfords in London, and Resorts World Sentosa in Singapore, so they know a thing or two about looking after VIP players.

Progress through their Black VIP levels (Bronze, Silver, Gold, Diamond) for increased benefits

Paddy Power High Roller Lounge

Paddy Power review | Visit


To find out more about Paddy’s High Roller Lounge and whether you qualify, you’ll need to Paddy’s VIP team

Once you’re in, benefits include:

• Personalised weekly bonuses
• Exclusive High Roller only Promotions
• Dedicated High Roller team
• Once in a lifetime VIP experiences – Monaco Grand Prix, Super Bowl and Vegas
• High Roller tables with higher table limits

Palladium Rewards at Party Casino

Party Casino reviewVisit


Formerly the Palladium Lounge with an ‘old school’ VIP program with round the clock concierge service and tickets for trips and events, Party Casino now has a rewards program called Palladium Rewards with wagers earning PartyPoints. PartyPoints may then be exchanged in their Points Store for various items.

Betfred Silver, Gold, Platinum, Diamond VIP

BetFred reviewVisit

blank     blank

blank     blank

New players are bronze and the only published casino statement on progression through VIP ranks…

“the more often you play, the faster you’ll climb the ladder”

Ladbrokes VIP Program

Ladbrokes reviewVisit


One of the very few VIP programs that specifies qualification criteria:

“Deposit, purchase and play over 7,500 Chips per month”

Benefits include:

• High stakes rooms access • Daily free chips • Events tickets • Dedicated VIP manager

Casino managers: Running an exciting new rewards program for VIP players? Please tell us about it