...but the game is not Evolution's MONOPOLY Live

The advertisement in question appeared on the website of the Mirror, and it was for a Monopoly themed game by Entertaining Play/Gamesys (ie Monopoly themed slot).

The add featured an image of Rich Uncle Pennybags. The same Uncle Penny bags who features pretty prominently on MONOPOLY Live sipping tea and reading the paper.

Anyway, Advertising Standards Authority (ASA) said the cartoon image in the advertisement breached its code as it could appeal to kids.

A precedent of worthy of note to live casinos looking to promote their MONOPOLY Live game at various UK online websites!