Dublinbet is about to get a whole lot more brand exposure with their logo emblazoned across Bohs shirts for all their home games and Bohemians FC will no doubt be getting a nice chunk of change in return.
The sponsorship deal will run for the remainder of the League of Ireland Premier Division season which wraps up on October 28.
Irish football fans will get their first peak at the new-look shirts live on TV when Bohemians take on cross town rivals Shamrock Rovers at Dalymount Park next Friday night (August 6).
We know all about Dublinbet, but what about Bohemians?
Well, they’re a bit of a powerhouse side in the LOI with 11 Premier Division titles, 7 time FAI Cup winners, 6 League of Ireland Shields and 3 League of Ireland Cups. Must have a decent sized trophy room.