Industry researchers Gambling Compliance recently published the results of a study conducted to identify which company offers the most prolific in-play betting product.
In-play bets are those offered on events within events allowing punters to place multiple bets during the course of a given game…next goal in football, outcome of next ball in cricket etc. It’s a high frequency bet option that is the biggest current driver of betting turnover growth because the punters love it. It’s also criticized by the anti-gambling fraternity as one of the more addictive forms of gambling which is an understandable concern but perhaps an issue for another post.
Back to the study.
The number of in-play bets offered by each Europe’s biggest sports betting operators over a 14 day period was assessed. Leading the charge are a couple 0f our favourite live casino operators…bet365 and William Hill. Seems real dealers isn’t their only focus 🙂
Bet365 had the largest coverage of events in which in-play bets were offered – 20 sports and 534 events, ahead of Sportingbet (358 events), Bwin (317 events), Ladbrokes (313 events) and William Hill (297 events). But in terms of bets per event, William Hill came up trumps with an average of 53, compared with 30 for Ladbrokes, 25 for Sportingbet, 24 for bet365 and 23 for Bwin.