Betfair and Paddy Power were both early adopters of the live games niche, enthusiastically expanded their lives games offering over the last decade. But this expansion has always been in partnership with incumbent live games supplier Playtech.
Under the deal, both brands will soon be offering their punters Evolution Gaming’s full range of live casino games, including the recently launched suit of live game shows. There was no mention in the release on when the Evolution games would be made available.
It remains to be seen whether the Flutter brands will maintain their live casino relationship with Playtech and run a dual platform offering (ala William Hill), or if Evolution will eventually become their exclusive provider.
The news comes shortly after the announcement of Flutter’s mega merger with Stars Group. Stars Group brands Pokerstars and FullTilt already have Evolution Gaming provide their live games.
PRESS RELEASE – Evolution Gaming, leading provider of Live Casino solutions, has announced that it has signed what it describes as “a major Live Casino deal” with Flutter Entertainment brands Paddy Power and Betfair.
Flutter Entertainment is a global sports betting, gaming and entertainment provider, with a strong product and brand portfolio serving millions of customers worldwide.
The agreement will see the group’s Paddy Power and Betfair brands offer Evolution’s entire Live Casino portfolio, including Evolution’s exclusive game show titles such as Deal or No Deal Live and Lightning Roulette, as well as its international native speaking Roulette package.Sebastian Johannisson, Chief
Commercial Officer at Evolution Gaming, commented:
“This is a landmark agreement for Evolution, a significant deal that we have been working towards for a number of years. We are thrilled at the prospect of Flutter Entertainment’s powerhouse brands Paddy Power and Betfair presenting our world-leading Live Casino offering and we are sure that their players will relish our live game shows offering.”
“We are honoured to be working with Flutter Entertainment. Our companies are very well matched in terms of ambition and culture, and we are confident that we are the perfect partner to take their Live Casino offering to the next level.”
Mike Phelan, Commercial Director at Paddy Power, said:
“We have seen the strong performance from Evolution’s product line over recent years. We are incredibly excited to be able to extend our offering in the Live Casino space by offering our players exclusive big brand live games such as Deal or No Deal Live and Lightning Roulette, to name just two of the big attractions in the Evolution games portfolio.”