Evolution and William Hill partner in the US
Freshly rebranded Evolution (yep, they’ve dropped the ‘Gaming’) have announced a deal to supply their live casino games to William Hill in the United States.
William Hill’s US facing live casino will have access to games live streamed from Evolution’s Atlantic City New Jersey studio initially, and other states as those tables come online (Pennsylvania studio on the way).
The deal continues Evolution’s relentless expansion into the regulated US market. Games from their New Jersey studio are already offered by a number of brands operating in the regulated New Jersey state market. They include include 888 (in partnership with Caesars), Unibet, Golden Nugget, Hard Rock Casino, Resorts Casino Hotel and the recently signed BetMGM.
The timing of the partnership in interesting. It comes as the William Hill PLC board have accepted a takeover offer from Caesars who have made it clear they only want William Hill’s US business. The rest of William Hill will be auctioned off if the deal completes.
Looking to the future, this Evolution/William Hill partnership could become more an Evolution/Caesars partnership.
PRESS RELEASE – Evolution, leading provider of Live Casino solutions, today announced that it has entered into a partnership with William Hill for the supply of Live Casino content and services across the USA.
The deal is for the whole of the USA and will begin with the rollout of Live Casino for William Hill in New Jersey, streamed live from Evolution’s Atlantic City studio, with additional states to follow.
William Hill PLC is one of the world’s leading betting and gaming companies, employing over 12,500 people. Its origins are in the UK where it was founded in 1934, and where it is listed on the London Stock Exchange. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA.
William Hill US (www.williamhill.us) currently operates 113 race and sports books in Nevada and the state’s leading mobile sports betting app. The company also operates in New Jersey, Indiana, West Virginia, Iowa, Florida, Mississippi, New Mexico, Delaware and Rhode Island.
Johan Nordstrom, Chief Executive Officer Malta and Chief Commercial Officer at Evolution, commented:
“We are very proud to have been selected by William Hill US. Our Live Casino solutions have been instrumental in helping to make William Hill’s Live Casino a stand-out offering in regulated European markets. We very much look forward to achieving the same high levels of success for William Hill in the United States.”
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