Ladbrokes lays its cards on the online table

Ladbrokes has for decades been entrenched as one of the first choices for UK punters wanting to place a bet.  With over 500 betting shops and solid High Street presence their brand strength has been unquestioned for the greater part of the last century.

But times change and gamblers are spending less time in traditional bet shops and more time online – particularly in an age where bet lines are created almost by the second to cater for the in-play betting craze and convenient and immediate access to these lines is what players now want.

To remain at forefront of the industry today a strong online offering is crucial and this is an area where Laddies have slipped a little behind the competition according to recently appointed CEO Richard Glynn.  And he has already started to shake things up with the implementation of ‘Project Galvanize’ which last week saw a senior management re-shuffle that included the departure of the companies head of online gaming and a couple of key new appointments.

Any push to enhance online player experience has to be welcomed, but I have to say that from a live dealer casino perspective Ladrokes aren’t exactly lagging behind the competition.  In fact they’ve got a suite of games that is arguably one of the most comprehensive around because they are one of the few operators running dual platforms – the very slick Evolution Gaming product as well as CWC Gaming.  Game, table, and dealer range is extensive (no, I haven’t come across the young lady pictured above dealing any of the Ladrokes tables).

Hopefully the shake-up won’t change their strong support of the live dealer product!