ICE Totally Gaming, the world’s biggest all-things-gambling exhibition was held last week at London’s ExCeL.
87,328 square meters of floor space completely covered by exhibitors demonstrating every conceivable way of parting gamblers from their hard earned cash.
Quite an overwhelming visual feast really.
Pretty girls handing out everything from chocolates to free cocktail vouchers; mock performances of Phantom of the Opera (at the Microgaming bar); all kinds of gaming machines whirring and flashing; lycra suited promo girls with QR codes emblazoned across their backsides with the words ‘Download me, Don’t touch me‘; exhibitor stands ranging from the modest to downright amazing.
Suppliers to the Internet gambling industry took up a good proportion of floor space. Regulators (Malta MGA, Alderney, Kahnawake etc), payment processors, sports betting software providers, DDOS security specialists, RNG software providers, industry publications; you name it…they were there.
Representation from the live dealer niche was conspicuous, both from specialist providers (eg Evolution Gaming, Portomso Gaming) and also within the stands of the larger software suppliers offering a wide range of products (like Playtech and NetEnt).
The portfolio below contains a few pics and information snippets from a day spent at ICE.